A project of the Johns Hopkins Bloomberg School of Public Health's Center for Communication Programs.

United Against Malaria - Case Study on the United Against Malaria Bracelet Campaign

Malaria is a global concern, but more than 90% of malaria-related deaths occur in Africa. Thus, when the United Against Malaria campaign looked at ways of becoming sustainable, of committing long-term to the fight against malaria, it naturally found inspiration in the colorful beads of Africa, once and now a significant part of African art and commerce.

The United Against Malaria bracelet is a powerful symbol of hope for those affected by malaria, HIV/AIDS, and poverty. The unique “two-disease” fundraising model generates resources for life-saving mosquito nets in Africa. For every bracelet sold, at least $1 goes to the Global Fund to Fight AIDS, Tuberculosis, and Malaria, which has provided nearly 90 million insecticidetreated nets to malaria-endemic regions since 2002. Another $1 provides wages for the South African men andwomen who make the bracelets, an employment project of the Relate Trust. Mostly pensioners, these individuals affected by HIV/AIDS are lifting themselves out of poverty, despite local unemployment rates of more than 50%. The remaining $1 of the purchase price covers materials and marketing, greatly subsidized by UAM corporate partners.