United Against Malaria - Case Study on Manzi Valley beverages
It’s a long and bumpy road to the bottling facilities of Natural Valley Limited, on the outskirts of Lusaka, Zambia. But the remoteness and purity of the area’s freshwater springs is what helps the company better known by its brand name of Manzi Valley to produce 13 million bottles of natural mineral water for its thirsty consumers, about 60 percent of the national market. Add the United Against Malaria logo to those bottles, and you’ve got a highly visible, low-cost public health campaign, supported by UAM partners and linked to public service announcements. In this way, Manzi Valley has reached millions of people in this malaria-endemic country in southern Africa, from the largest supermarket to the smallest rural shack.