United Against Malaria featured in The Guardian
Just a week ahead of Africa's biggest football tournament, The Guardian has praised United Against Malaria for its efforts to leverage the mass media and Africa's passion for football to raise awareness about malaria. The British newspaper called the campaign an innovative "bottom-up initiative [that is] increasing the impact of donor dollars."
A partner since UAM's inception in 2009, Voices and the Johns Hopkins University Center for Communication Programs is leading behavior change communication and advocacy efforts in Ghana, Uganda, South Africa and Tanzania, where "6.6 million Tanzanians reported taking action to ensure that their family slept under a net" after watching UAM public service announcements during the 2010 FIFA World Cup, The Guardian reported. The campaign is also active in other countries across West, East and Southern Africa.
When the 2013 Orange Africa Cup of Nations kicks off next week, UAM will reach millions of households with simple messaging via television, radio, newspapers and billboards. Together with our UAM partners, Voices is proud to be a part of this initiative.
Follow this link to read the full article: http://www.guardian.co.uk/global-development-professionals-network/2013/...
Or follow the buzz on our Facebook page at www.facebook.com/unitedagainstmalaria.