Mr. Rene Yedieti, the CEO of the Librairie de France Groupe in Cote d’Ivoire, has been instrumental in recruiting public and private sector partners to the UAM campaign and to malaria control. For his efforts, he was awarded in November 2011 with the United Against Malaria Golden Boot.

Not only have they implemented educational activities for employees and customers through their "UAM days," they have included malaria educational materials and LLINS for displaced students. Together with their Foundation La Rentrée du Coeur, the LDF Groupe has provided school kits to more than 60,000 displaced children during the last two years, which include malaria education and impregnated mosquito nets.

“The UAM campaign comes at a time in Cote d’Ivoire when the private sector needs to take responsibility for making the country strong again. I am happy to be a partner and to contribute to the malaria control targets in my country.”