The United Against Malaria (UAM) Partnership in Ghana being led by the Johns Hopkins University Center for Communication Program Voices for a Malaria-free Future project, the National Malaria Control Program and the Ghana Football Association held a special media event in Accra as a prelude to Ghana’s attempt to win the Africa Cup of Nations (AFCON) 2012 tournament currently taking place in Gabon and Equatorial Guinea. In the photo to the right we see Ghana’s NMCP Manager launching the UAM Malaria-Safe Playbook.
On December 10, 2011, the Council of East and Central Africa Football Associations (CECAFA) concluded three weeks of intense international football competition dedicated to the fight against malaria, a major win for United Against Malaria. For the second consecutive year, the CECAFA Tusker Challenge Cup, held in Dar es Salaam in late November and early December, brought UAM messaging to fans, officials, and players, and helped educate millions via the media throughout East and Central Africa.
For the United Against Malaria campaign, the 2012 Africa Cup of Nations represents the greatest moment since the 2010 FIFA World Cup South Africa, which provided a global platform for malaria awareness. Beginning January 21, the biannual tournament of Africa's greatest national football teams, hosted by Equatorial Guinea and Gabon, will draw millions of people; UAM partners hope to target these participants with strategic messages about malaria prevention and treatment, through the media and on-on-the-ground efforts.
In late 2011 United Against Malaria awarded "Golden Boots" to two private sector leaders in Cote d'Ivoire, Wim Van Helleputte, country director for MTN-Cote d'Ivoire, and Rene Yedieti, chief executive officer of Libraire de France, for their personal commitment and public leadership to the fight against malaria. Just as valuable football players earn "golden boots" on the pitch, the two men have contributed greatly to the successful gains of malaria control in their country, despite recent political turmoil and civil war.
Handmade in South Africa, the United Against Malaria bracelet raises funds for anti-malarial bednets in sub-Saharan Africa, with the goal of ending worldwide malaria deaths by 2015.