On December 10, 2011, the Council of East and Central Africa Football Associations (CECAFA) concluded three weeks of intense international football competition dedicated to the fight against malaria, a major win for United Against Malaria. For the second consecutive year, the CECAFA Tusker Challenge Cup, held in Dar es Salaam in late November and early December, brought UAM messaging to fans, officials, and players, and helped educate millions via the media throughout East and Central Africa. In the stadium, UAM banners and signs were hung, ball boys and officials wore UAM T-shirts and jerseys, and a 100,000 copies of a UAM's GOAL! newspaper was distributed to spectators. 

High-profile UAM champions also showed their support for the campaign during a pre-game cocktail, at which CAF executive member Leodegar Tenga was named an official UAM ambassador in Tanzania. Members of the media broadcast their words, as well as important many important campaign messages, via print, television and radio. Finally, the tournament's three-year sponsor, Tusker of Serengeti Breweries Limited, committed to the UAM partnership as a way of building healthier players and communities in Africa, an important step toward sending a CECAFA participating team to the 2014 FIFA World Cup.

The 2012 CECAFA Tusker Challenge Cup, Africa's oldest football tournament, will be held in November in Kenya. UAM will continue to partner with CECAFA to leverage the popularity of football to raise awareness about malaria prevention and treatment with the goal of reaching near zero malaria deaths by 2015.